BrightKite

Feature 03 of 08

An industry news newsletter, written for you every week

A newsletter about only you gets dull fast. BrightKite runs fresh searches across your industry every single issue, and works the news that matters into your newsletter, so people actually open it.

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A fresh industry search being filtered, summarised, and woven into the weekly newsletter issue.

People open newsletters that tell them something

Here is the quiet problem with a company newsletter. If every issue is about your company, your readers learn to skip it. Product update, case study, product update. Worthy. Skippable.

The newsletters people actually open are the ones that keep them current. The ones where the reader thinks: I should read this so I know what is going on. You can be that newsletter without hiring a journalist.

Fresh news, every issue, not a static feed

Every time we write your issue, we run fresh searches across your industry. Not an RSS feed wired up once and forgotten. Current searches, the week the issue goes out. Then we read what comes back, pick what your specific audience would care about, summarise it clearly, and place it next to your own material.

  • The week's genuinely relevant industry news, summarised
  • Context on why each story matters to your readers
  • Your own story, set against what is happening around it
  • New angles, so you never run out of things to say

Your news, your slant

The news isn't there to fill space. It is there to make your newsletter worth a reader's time, and to give your own message a current backdrop. A case study lands harder next to a trend it speaks to.

If a story breaks that you want covered, or want left alone, you email us, and the next issue follows. You can steer any issue by email.

Questions, answered

Where does the news come from?

Fresh web searches across your industry, run when we write each issue. We summarise and attribute. We do not republish articles wholesale.

How do you know the news is accurate?

A human editor checks every issue before it sends, including anything we reference. Accuracy is part of the review, not an afterthought.

What if our industry is niche?

Niche is fine, and often better. The narrower your field, the more your readers value having someone track it for them.

Can we point you at specific sources?

Yes. If there are publications, analysts or competitors you want watched, tell us and we will prioritise them.

See what your newsletter could be

Twenty-five minutes. We'll look at your business and tell you, honestly, whether a BrightKite newsletter is worth it for you.

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