Feature 03 of 08
An industry news newsletter, written for you every week
A newsletter about only you gets dull fast. BrightKite runs fresh searches across your industry every single issue, and works the news that matters into your newsletter, so people actually open it.
Schedule a chatPeople open newsletters that tell them something
Here is the quiet problem with a company newsletter. If every issue is about your company, your readers learn to skip it. Product update, case study, product update. Worthy. Skippable.
The newsletters people actually open are the ones that keep them current. The ones where the reader thinks: I should read this so I know what is going on. You can be that newsletter without hiring a journalist.
Fresh news, every issue, not a static feed
Every time we write your issue, we run fresh searches across your industry. Not an RSS feed wired up once and forgotten. Current searches, the week the issue goes out. Then we read what comes back, pick what your specific audience would care about, summarise it clearly, and place it next to your own material.
- The week's genuinely relevant industry news, summarised
- Context on why each story matters to your readers
- Your own story, set against what is happening around it
- New angles, so you never run out of things to say
Your news, your slant
The news isn't there to fill space. It is there to make your newsletter worth a reader's time, and to give your own message a current backdrop. A case study lands harder next to a trend it speaks to.
If a story breaks that you want covered, or want left alone, you email us, and the next issue follows. You can steer any issue by email.